If I’ve said it once, I’ve said it a thousand times, “a picture is worth a thousand words”. Okay, that’s enough cliches for one day. It’s true though, great photography is vital to listing and selling real estate. It isn’t just important for a listing agent, it’s also important for the buyer’s agent. A buyer will scour though dozens, if not hundreds, of listings to find their short list. If the picture looks like a 5 year old took it, or worse, there is no photo at all, then the property will probably not make the short list.
Ideally, we would all have the perfect real estate photographer on staff to capture the perfect listing in the perfect light and life would be perfect. Unfortunately, few agents can even afford an assistant more less a photographer. The next best thing would be to hire a freelance real estate photographer which I would definitely recommend if you have the means, but not ever agent can. So then what? Are we stuck with embarrassingly amateur looking pictures? READ MORE
