Fathom Cafe

We are doing pay-per-click campaigns, creating content, optimizing that content on Social networks – and HOPING that someone will actually follow where we are leading them… and CALL! If you are not generating the number of leads you want to, maybe it’s time to look at what you are asking visitors to your site to [...]

Many Real Estate Agents are taking advantage of the Power of Free. That might mean that they are posting information on Craigslist, Kijiji or Backpage – or it could be that they are promoting a property, or “Sign Up To Get A Free List Of Foreclosed Homes” in our area.  No matter what you are [...]

There are tons of new tools out there to help you with your Real Estate Marketing, and your lead conversions.  I thought I’d share some of my favorites: Mail Chimp:  This email service is designed specifically for those folks who organically created a mailing list to keep in tough with people who REALLY know who [...]

What Are You Trying To Achieve Okay, so we are spending time on the Internet, generating Internet Leads, following up with folks in our Database, and working as efficiently as possible to create sales.  Cash.  Contracts between Sellers and Buyers.  I know that is what you are trying to Achieve.  But do you have any [...]

Let’s think about SEO and Link building as if you were going to College.  If you were in Link Building Classes in school, I’d say there are probably 4 undergraduate levels, and then you get the post grad stuff like Pay for Clicks.  Figuring that we are referring to this as College Level Classes (not [...]

It’s sad, but true that many internet leads that are generated through websites are lost, thought to be bad leads or simple thrown out. Why does this happen? I think there are two problems… first, a slick contact management system seems daunting for most of us.  But more importantly, I think agents get bored with [...]

Have you ever been to a Chamber of Commerce meeting where people shake your hand and at the same time give you their business card and ask for business before really getting to know you? If you’re not careful, LinkedIn can feel that way.  It’s all about who you are connecting with, and what Groups [...]

As you read this, millions of people and potential clients are “tweeting”. They are tweeting about everything. The overstressed single mother is tweeting about needing a massage, new homeowners are tweeting about searching for a new home and the newlyweds are tweeting about their upcoming wedding. You might be asking yourself, why do I care [...]

Knowing who your Community is will make generating leads so much easier! “Your Community” is just the new catch phrase for Target Audience.  Who are you trying to Generate Leads from?  Most Real Estate Agents we talk to answer that question with “Anybody who can Buy or Sell a House!” But the reality is that [...]

Did you know that there are over 70,000 iPad and iPhone Apps available at the iTunes Store??  Wow! You can waste a TON of time looking through the catalog for the best ones to use!  Don’t get me wrong, we have iPads and iPhones at our house that talk to all of our other apple [...]