Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conversion efforts then it is VITAL to ensure those campaigns are speaking to your lead’s desires and needs.
If an effective campaign is supposed to speak to the recipient’s needs and every person has different needs then how can one campaign speak to everyone? That was more of a statement and less of a question. I would like to challenge you this month to devote time to creating a campaign for each of the following: READ MORE
It’s interesting to see how many people weigh in on the debate to force registration on your website’s IDX home search. You hear one side cry out to let the Internet free while the other side argues the importance of capturing more of your hard-earned website traffic as leads. I have my own opinion on this issue and with my 10 years of experience specializing in Lead Generation, Lead Conversion and Lead Management, I like to pretend my opinion matters. More important than my opinion, I have tested both theories in great depth, spending thousands and have a more scientific conclusion to this debate.
What percentage of bad leads do you get from your website’s home search IDX? Bad phone number, bad email address or creative (and sometimes vulgar) name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely… or just fall out. Let not your heart be troubled, good can still come from bad!
