Fathom Cafe

Do you hate it when you are in a situation where you are being SOLD non-stop? I hate that.  And, I think MOST buyers hate it too. I’ve written that I think there’s a “Hybrid” way to provide information to the consumer – without requiring that they register immediately.  My research and results prove this [...]

In 2011, Leads Must Turn Into  Customers Maybe you are one of those folks who is like Fathom Real Estate Agents, and you are getting leads.  Figuring out how to take the consumer from “browsing” to buying can be a challenge!!   No matter “where” your business is conducted (online or offline), here are some pointers [...]

Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your [...]

It’s interesting to see how many people weigh in on the debate to force registration on your website’s IDX home search. You hear one side cry out to let the Internet free while the other side argues the importance of capturing more of your hard-earned website traffic as leads. I have my own opinion on [...]

What percentage of bad leads do you get from your website’s home search IDX? Bad phone number, bad email address or creative (and sometimes vulgar) name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely… or just fall out. Let not your [...]