It’s interesting to see how many people weigh in on the debate to force registration on your website’s IDX home search. You hear one side cry out to let the Internet free while the other side argues the importance of capturing more of your hard-earned website traffic as leads. I have my own opinion on this issue and with my 10 years of experience specializing in Lead Generation, Lead Conversion and Lead Management, I like to pretend my opinion matters. More important than my opinion, I have tested both theories in great depth, spending thousands and have a more scientific conclusion to this debate.
Let’s first look at each side of the debate to gain a better understanding of each and the value they bring. READ MORE
