Fathom Cafe

MANY of my Real Estate friends tell me that they would use Gmail – but they HATE the way it “Stacks” email, it doesn’t have the features Outlook does… meaning, they understand how Outlook works, and they don’t want to learn something new else.  Great News!  There’s a new “pane” in Google Labs that allows [...]

What Are You Trying To Achieve Okay, so we are spending time on the Internet, generating Internet Leads, following up with folks in our Database, and working as efficiently as possible to create sales.  Cash.  Contracts between Sellers and Buyers.  I know that is what you are trying to Achieve.  But do you have any [...]

As you are connecting with more clients, growing your Internet Leads and building your database, you should be creating drip campaigns with targeted materials to each of the groups you are focusing on.  “People Do Business With People They Know and Trust.” So the goal with these campaigns is to re-enforce and build on the [...]

It’s sad, but true that many internet leads that are generated through websites are lost, thought to be bad leads or simple thrown out. Why does this happen? I think there are two problems… first, a slick contact management system seems daunting for most of us.  But more importantly, I think agents get bored with [...]

As you read this, millions of people and potential clients are “tweeting”. They are tweeting about everything. The overstressed single mother is tweeting about needing a massage, new homeowners are tweeting about searching for a new home and the newlyweds are tweeting about their upcoming wedding. You might be asking yourself, why do I care [...]

Do you hate it when you are in a situation where you are being SOLD non-stop? I hate that.  And, I think MOST buyers hate it too. I’ve written that I think there’s a “Hybrid” way to provide information to the consumer – without requiring that they register immediately.  My research and results prove this [...]

In 2011, Leads Must Turn Into  Customers Maybe you are one of those folks who is like Fathom Real Estate Agents, and you are getting leads.  Figuring out how to take the consumer from “browsing” to buying can be a challenge!!   No matter “where” your business is conducted (online or offline), here are some pointers [...]

Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your [...]