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Facebook and Real Estate Spam

Real Estate, Social Networks

Real Estate Agents are going to a WHOLE NEW LEVEL of creating Spam on Facebook!  People login to Planet Facebook to CONNECT with friends and family, to learn new things, and to update friends on what’ happening in their world… not to get bombarded with

SEE MY LISTING!

GREAT STARTER HOME!

JUST REDUCED!

Social Media is REALLY Social Networking. Let me say that again – you should be in CONVERSATIONS with people on Facebook – it’s not a place to just “slap up a listing!”

Does that mean that you can’t talk about Real Estate on Facebook?  No. You CAN and SHOULD let the people you interact with know that you are in Real Estate.

What Kind Of Information To Post on Facebook

Use the 1 in 4 rule on Facebook.  One comment Real Estate related, 3 comments that show that you are a Local Area Expert, or give people a glimpse at something you are passionate about, like Toys for Tots.  This will ensure you are staying Top Of Mind.

If you have a listing to showcase, make a comment like:

Just listed a home in one of my favorite Communities – I love the trail that winds around the lake!

Then link to the listing website.  This is MUCH better than, “JUST LISTED:  123 Main Street in Apex $342,000″

How Often Should I Update My Status on Facebook

Twitter, Facebook, LinkedIn and your Blog all have different audiences, so I definitely feel that you should update them SEPERATELY (although almost everyone I know uses Ping, or Hootsuite or TweetDeck and do “simo blasts.”  There are so many people on Facebook competing for space on your News Feed that if you don’t post a lot you may not get noticed.  However, I do see a lot of people who only post once a day.  Here’s what I would say – look at WHO you are posting information to.  You can post to a LIST, so if you have a group of friends who are very active online, and have over 200 friends, post to them more often.  If you have a list of friends that have less than 200 – I’d post to that list once a day.

For more information on Facebook Business / Fan Pages click here.

If you have questions about building your real estate blog as you build your real estate business, give me a call!   Josh Harley, Fathom Realty, 214-228-0301. I’d love to help you, and learn more about what’s working in your market! Are you on Facebook and Twitter?  Let’s Connect!

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About Josh Harley

Josh is a Real Estate Broker, Tech geek, Innovator, Teacher, CEO of Fathom Realty (a hybrid real estate brokerage), U.S. Marine, Alaska raised, Sweet tea fiend.

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7 Responses to “Facebook and Real Estate Spam”

  1. Susie Blackmon Says:
    December 22, 2010 at 8:06 am

    It’s like going to a cocktail party and the realtors there just yell “I have a new listing!” Not sure how in the heck so many miss the ‘Clue Flags!’

Trackbacks/Pingbacks

  1. Social Media Is A Cocktail Party for Real Estate Agents | HarleyLtd - December 20, 2010

    [...] 2.  When you get to a Party Mingle and Listen before you Talk. Would you walk up to someone at a Cocktail Party and start screaming at them, “HEY!DO YOU KNOW SOMEONE WHO WANTS TO BUY A 3 BDRM FIXER UPPER THAT NEEDS SOME TLC?  DON’T YOU HAVE A FRIEND OR A RELATIVE THAT NEEDS TO BUY THIS HOUSE??”  Of course not.  But that’s EXACTLY what you are doing when you are simply going online to “slap up a listing.”  There’s MORE to a conversation than your listing!  Quit Spamming People! [...]
  2. Realtor.ioRealtor.io - WordPress for Realtors On-The-Go - December 23, 2010

    [...] 2.  When you get to a Party Mingle and Listen before you Talk. Would you walk up to someone at a Cocktail Party and start screaming at them, “HEY!DO YOU KNOW SOMEONE WHO WANTS TO BUY A 3 BDRM FIXER UPPER THAT NEEDS SOME TLC?  DON’T YOU HAVE A FRIEND OR A RELATIVE THAT NEEDS TO BUY THIS HOUSE??”  Of course not.  But that’s EXACTLY what you are doing when you are simply going online to “slap up a listing.”  There’s MORE to a conversation than your listing!  Quit Spamming People! [...]
  3. Activerain – What Does Your Profile Tell Us About You? | HarleyLtd - January 11, 2011

    [...] will talk about our kids, our favorite gadget, the football game (and of course SPAM everybody with information about our listings)… but when it comes to writing about ourselves, we sound [...]
  4. Very Basic Facebook Tips | HarleyLtd - February 3, 2011

    [...] think of Facebook as just another place to slap up listing information… because it’s NOT a place to Spam People! Again advertising and communicating today is much much different than it ever has been! Facebook [...]
  5. Repeat After Me… “I Will Be Consistant” | HarleyLtd - February 28, 2011

    [...] But what are you updating them on in regards to the Real Estate Market?  I do not think you should SPAM folks on Facebook – but I DO think that you should be providing at least 1 in 4 status updates that reminds [...]
  6. Repeat After Me… “I Will Be Consistent” | HarleyLtd - March 2, 2011

    [...] But what are you updating them on in regards to the Real Estate Market?  I do not think you should SPAM folks on Facebook – but I DO think that you should be providing at least 1 in 4 status updates that reminds [...]

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