Fathom Cafe

Okay, so last summer Zillow and Yahoo Real Estate became partners, making Yahoo Real Estate and Realtor.com neck and neck when it comes to who is outranking who with Real Estate related hits. Most of us concentrate our efforts on being seen at the top of Google, not Yahoo – but with that little piece [...]

What is your goal for your WordPress blog?  Well, for most of us, it’s to increase home search registration, generate inquiries, make the phone ring!!  Well, besides the content, and the SEO work, you also need to know that the design of the site is important when it comes to converting hits into leads. Did [...]

In this era of ever changing business models, and Open Software that’s used for Apps and programs, I think it’s interesting that people are still buying Microsoft Office upgrades. If you have a computer that can connect to the internet – why not use one of the  Open Document Format (ODF) programs that are Free?  [...]

Once you know a little bit about Real Estate Websites, and blogging – you are going to start looking at WordPress.  It’s a great platform and program to build your content on! Will you get to the top of Google just by Blogging on WordPress? Not likely – but if you are smart about how [...]

Most people know that one of the things that will help you rank higher in the Searches, is to have links pointing to you. Since most of the “Guru’s” are pretty specific about the fact that link farms and paid submissions (except for a very few) are NOT helpful… what can you do TODAY to [...]

Real Estate Agents have for years been shouting Location, Location, Location… with the increased use of mobile technologies… it’s even more important! People today use their cell phone to connect with the internet while they are mobile, and the cell phones are always tracked for location because they rely on cell phone towers to send [...]

I read a review recently highlighting HootSuite, TweetDeck and Seesmic. In case you are not familiar – these are tools that you can use to monitor and engage with people across all of your Social Media sites like Twitter, Facebook, Linkedin and FourSquare (and many, many more!). These are great free tools that also allow [...]

As you are starting to understand that being on different “networks” is important, you will also start noticing that you can customize “your look” on Activerain, Facebook Business Pages, Twitter, Posterous – and tons of other places!  I wanted to quickly show you how to change the background on your Twitter “Skin.” While most marketing [...]

Did you know that programs like Adobe Acrobat and Nitro PDF are capable of doing TWO types of signatures? Most people know about the electronic signature (which is the best way to digitally sign a document outside of a service like DocuSign or DotLoop) but there is another method I like even better. I use [...]

It’s important to keep your clients in the loop. Our sellers want, no, they need to know what’s happening with their listing. Buyers and sellers both want frequent updates after a contract has been accepted. Strong communication is vital to the success of your business and if you are not providing information on a regular [...]