Fathom Cafe

Have you seen agents hang out of the window to take a picture of a listing with their iphone?  Me to.  Pictures are probably one of the MOST important element when marketing a home online.  If a picture of the kitchen shows a kitty litter box, you will not be getting as many showings.  Same [...]

On almost any page you look at for information about how you should “position” yourself  in Real Estate in 2012, you’ll see some mention of Google.  In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]

If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions.  These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question:  “I’m working on an [...]

Google offers wonder Map Tools for Real Estate!  You can tailor the Map to be a “Nickle” Tour you might give someone of your favorite spots near a listing, or create a Map based upon the CMA you just finished!  You can even go 3D and pull images of what the area looks like, and [...]

Let’s think about SEO and Link building as if you were going to College.  If you were in Link Building Classes in school, I’d say there are probably 4 undergraduate levels, and then you get the post grad stuff like Pay for Clicks.  Figuring that we are referring to this as College Level Classes (not [...]

Okay, so last summer Zillow and Yahoo Real Estate became partners, making Yahoo Real Estate and Realtor.com neck and neck when it comes to who is outranking who with Real Estate related hits. Most of us concentrate our efforts on being seen at the top of Google, not Yahoo – but with that little piece [...]

What is your goal for your WordPress blog?  Well, for most of us, it’s to increase home search registration, generate inquiries, make the phone ring!!  Well, besides the content, and the SEO work, you also need to know that the design of the site is important when it comes to converting hits into leads. Did [...]

In this era of ever changing business models, and Open Software that’s used for Apps and programs, I think it’s interesting that people are still buying Microsoft Office upgrades. If you have a computer that can connect to the internet – why not use one of the  Open Document Format (ODF) programs that are Free?  [...]

Once you know a little bit about Real Estate Websites, and blogging – you are going to start looking at WordPress.  It’s a great platform and program to build your content on! Will you get to the top of Google just by Blogging on WordPress? Not likely – but if you are smart about how [...]

Most people know that one of the things that will help you rank higher in the Searches, is to have links pointing to you. Since most of the “Guru’s” are pretty specific about the fact that link farms and paid submissions (except for a very few) are NOT helpful… what can you do TODAY to [...]