Posts under 'WEB TOOLS'

Did you know that programs like Adobe Acrobat and Nitro PDF are capable of doing TWO types of signatures? Most people know about the electronic signature (which is the best way to digitally sign a document outside of a service like DocuSign or DotLoop) but there is another method I like even better.

I use Acrobat and at first, I was signing documents in Acrobat by creating my own digital signature and then attaching an image to the signature. Adobe Acrobat will use the signature image anywhere you place the digital signature so everything will look normal when it is printed. While this works, it is a LOT of work to setup. First you have to generate a public and private key and then import them into Acrobat, etc, etc. In addition to being a lot of work, it can be a little confusing when someone is looking at the PDF file. READ MORE

It’s important to keep your clients in the loop. Our sellers want, no, they need to know what’s happening with their listing. Buyers and sellers both want frequent updates after a contract has been accepted. Strong communication is vital to the success of your business and if you are not providing information on a regular basis then you’re not likely to get many referrals.

Email updates are okay but they are not as personal as a phone call. If you are only sending email updates then your clients may feel that you are impersonal. Phone calls are important to help you connect with your clients. The problem is, what should be a 5 minute phone call can easily creep into 20 or 30 minutes. If you are working with several clients at a time then it’s difficult to find the time to call everyone. READ MORE

Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conversion efforts then it is VITAL to ensure those campaigns are speaking to your lead’s desires and needs.

If an effective campaign is supposed to speak to the recipient’s needs and every person has different needs then how can one campaign speak to everyone? That was more of a statement and less of a question. I would like to challenge you this month to devote time to creating a campaign for each of the following: READ MORE

Do you ever find yourself sending the same email over and over again? Are you one of those people that keep a document with a bunch of pre-written/canned emails so you can quickly copy and paste them into your emails? Then here’s a quick and yet VERY cool tip to make your life even easier.

Ditch the doc and use your email signature instead. Many email apps like MS Outlook allow you to create multiple email signatures. Once you create your default signature, go back and create all of your canned messages. Then when you open an email, just select the alternate email signature and KABOOM, there it is. Sorry for yelling, I was going for effect. I personally have around a dozen canned messages set up as signatures in Outlook. READ MORE