Fathom Cafe

It amazes me how many agents have asked me if I’d recommend using the new iPhone 4S to shoot their real estate photography. At first I thought they were nuts to even think about using their iPhone and then I realized that the new iPhone 4S has an 8-megapixel resolution and a larger f/2.4 aperture. [...]

We are all familiar with “Apps” for our phone, and iPad – but are you familiar with the “Apps” that are available for the Browser that you are using?  Real Estate Agents need tools that are available across the “Cloud” and if you are using a Droid (for instance) you should find these Google Tools [...]

If you are still using a Blackberry – you might not understand what all of the hype is about when it comes to the new iPad.  Maybe you noticed the ads, saw a live shot on local TV of the LINES in front of the Apple Stores, and wondered what all the fuss is about.  [...]

We’ve come across several free tools recently that we think save time, money and make Real Estate Agents look good!  SoundCloud If you are doing Video, and need to find some free “background” music or sounds… SoundCloud provides 120 minutes free!  This web community is based on people sharing sounds of all sort – voices, kids [...]

I’ve talked to several Real Estate Agents who are using Roost to create a Real Estate Tab on their Facebook Business Page – and as a free service it’s certainly great, but they don’t know about the other tools they offer! Have you noticed more of your “friends” are posting quotes, and pictures of quotes [...]

I’ve talked to many agents in the past year who worked at an office where their manager told them it was not to their benefit to have their profile complete on Trulia and Zillow!  My answer?  ”I’m sorry you received such bad advice!”  Obviously, their manager didn’t know much about those Real Estate Sites work! [...]

As a Real Estate Agent, it’s interesting that we need to be able to understand MULTIPLE languages!  I’m not talking about understanding “Spanglish” or Creole – I’m talking about understanding “Real Estate Speak” (think 4 and a door), construction and TECHNOLOGY. Now, more than ever, an important part of being a Real Estate Agent is [...]

Bad News:  Google has yet to release it’s API for Google Plus. I’ll bet a ton of people are saying, “Okay, Josh, that’s nice… What’s that mean?”  Well, it means that other programs like Hootsuite, and Seesmic, and “Apps” like Realtor.com for your phone don’t have an easy way to integrate it into their schematic. [...]

Have you seen agents hang out of the window to take a picture of a listing with their iphone?  Me to.  Pictures are probably one of the MOST important element when marketing a home online.  If a picture of the kitchen shows a kitty litter box, you will not be getting as many showings.  Same [...]

On almost any page you look at for information about how you should “position” yourself  in Real Estate in 2012, you’ll see some mention of Google.  In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]