Fathom Cafe

I’ve talked to several Real Estate Agents who are using Roost to create a Real Estate Tab on their Facebook Business Page – and as a free service it’s certainly great, but they don’t know about the other tools they offer! Have you noticed more of your “friends” are posting quotes, and pictures of quotes [...]

I’ve talked to many agents in the past year who worked at an office where their manager told them it was not to their benefit to have their profile complete on Trulia and Zillow!  My answer?  ”I’m sorry you received such bad advice!”  Obviously, their manager didn’t know much about those Real Estate Sites work! [...]

As a Real Estate Agent, it’s interesting that we need to be able to understand MULTIPLE languages!  I’m not talking about understanding “Spanglish” or Creole – I’m talking about understanding “Real Estate Speak” (think 4 and a door), construction and TECHNOLOGY. Now, more than ever, an important part of being a Real Estate Agent is [...]

Bad News:  Google has yet to release it’s API for Google Plus. I’ll bet a ton of people are saying, “Okay, Josh, that’s nice… What’s that mean?”  Well, it means that other programs like Hootsuite, and Seesmic, and “Apps” like Realtor.com for your phone don’t have an easy way to integrate it into their schematic. [...]

Have you seen agents hang out of the window to take a picture of a listing with their iphone?  Me to.  Pictures are probably one of the MOST important element when marketing a home online.  If a picture of the kitchen shows a kitty litter box, you will not be getting as many showings.  Same [...]

On almost any page you look at for information about how you should “position” yourself  in Real Estate in 2012, you’ll see some mention of Google.  In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]

If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions.  These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question:  “I’m working on an [...]

Google-bots do not speak Real Estate, and they can’t read the words on Images.  This is especially important to remember as you are creating information for your Real Estate Blog.  I’ve recently seen many agents who were in such a rush to just “put something out there” that they were publishing pages with a screen [...]

Google offers wonder Map Tools for Real Estate!  You can tailor the Map to be a “Nickle” Tour you might give someone of your favorite spots near a listing, or create a Map based upon the CMA you just finished!  You can even go 3D and pull images of what the area looks like, and [...]

We all know that more people are searching for information on Mobile Devices, and because of this, where we show up on a Map is even more important.  But HOW do you show up on one of those maps? It’s not as complicated as you might think! The first thing you need to do is [...]