Fathom Cafe

I’ve talked to many agents in the past year who worked at an office where their manager told them it was not to their benefit to have their profile complete on Trulia and Zillow!  My answer?  ”I’m sorry you received such bad advice!”  Obviously, their manager didn’t know much about those Real Estate Sites work! [...]

Real Estate Agents know that it takes original, well written content to get “found” on Google.  It also takes links pointing to that Real Estate content.  Because Link Building is something that Real Estate Agents often struggle with,  I’m ready to help make it a little easier! Using Your Profile To Create Links To Real [...]

Creating an effective internet market plan for Real Estate in 2012 requires that you re-examine your budget.   Most budgets only include revenue and expense dollars – meaning “I have $500 a month I can spend on my business.  When I break that down, it means I can spend about $290 on my website.”   [...]

Google came out with their version of “sharing” last year ala “Google +”  if you already have a gmail or Youtube account, you’ve no doubt seen the splashy ads trying ot get you to join.  We beleive in all things Google, and so when they announced Google + Business pages, we tried them out. The [...]

The anticipation of Google+ for Business has been building for months.  On November 7th, Google kicked off the G+ Business with a hangout with Miss Piggy! There are already over 27,000 people following the Muppets G+ page, as they promote their new movie coming out, and try to pull of the information they have from [...]

I will be heading off to NAR in Anaheim California in a few days and I’m always excited about the opportunity to meet new folks, and learn new things!  One of the things I’m sure I’ll find this year is even MORE interest in how to Generate Leads, Create A Community and really get the [...]

Facebook has just begun to roll out all of their new changes – and I know plenty of Real Estate Agents, and business (for that matter) who are ticked.  After all they just got the HANG of how the OLD Facebook worked!  Welcome to the world of Gen X and Gen Y my friends. We [...]

A friend asked me recently what I thought about the way SEO was changing because of Gen X and Gen Y.  I’ve taken some notice of a seemingly subtle shift in the conversation lately from the importance of Search Engine Optimization towards the importance Social Media Optimization.  With the changes with Facebook versus Google the [...]

Let’s think about SEO and Link building as if you were going to College.  If you were in Link Building Classes in school, I’d say there are probably 4 undergraduate levels, and then you get the post grad stuff like Pay for Clicks.  Figuring that we are referring to this as College Level Classes (not [...]

Are you spending time putting great content on your Facebook Business page… but don’t have more than 30 people looking at it? You will need to do some work to promote the page, here are some of the best ones we’ve used!? Obviously, the first thing to do is to use the tools that Facebook [...]