Fathom Cafe

Last fall a friend suggested that the next time I had some time… I should take a few minutes to look at Pinterest.  I knew what they were suggesting… this was going to be one of those places I’d love, but would likely waste time at. So I delayed. Then, a few days ago, a [...]

An agent came to me last month and said, “Ummm, about that Video you’ve been telling me about.  I need a crash course TODAY!”  As it turns out, he’d just listed a house for a Grandfather.  Someone his family had known for many years.  The Grandfather said, at the end of the listing appointment, “You [...]

Scores… your IQ score determines your capacity for intelligence, your credit score is a leading indicator of your purchasing power and soon, it may be your Klout or Kred score that others use to determine your influence. With the upgraded Klout tool, you can now see that someone with “influence” will have a Twitter Message (for [...]

Many of my friends continue to spend time, often daily, on their Real Estate Blog – wondering if anyone is really seeing what they are spending time to write.  If you have good content, and you are optimizing it correctly, then relax, SOMEBODY is reading it! We all know that getting Internet Leads is a [...]

It’s interesting how we all find updated info, isn’t it? I love TEDx Conference Info, and so as I was looking through some of the Video Presentations, I was taken with the Video from Jacob Cass, rock star level Graphic Artist. I’d never heard of him before, but the more I listened, the more I [...]

I just read an independent study on Smartphone Ownership in the US, done in June by the Pew Internet Project.  In their research Pew found that one third of American adults – 35% – own smartphones.  For the purposes of their study they included iPhone, Droid, Palm (Blackberry).  This says to me that the number [...]

Okay – so maybe I’m talking about something that’s not “Quite” here yet, but it’s a pretty exciting opportunity on the Technology Gadget list for Real Estate Websites… Geo-Fencing. The idea is to take the GPS on mobile devices, and add that to one of the new shopping alerts available, and voila, you have one [...]

Google announced that it is changing the Math behind how a certain site, or post makes it to the top. Websites that provide quality content will see more time in the top fold of the search. This change in calculations  is especially important to real estate companies that use “Long Tail Keyword Searchs“ (meaning everybody [...]

In the Real Estate Business we are constantly looking for ways to get more attention for our listings, and to find buyers.  We have several choices, we can Advertise… or we can Market. Advertising is out. Viral marketing, where someone else says how great you are, is in. So what IS this “Viral Marketing” and [...]

Real Estate Brokerage Giants are teaching classes, opening their databases up for solicitations from Social Media companies and insisting that agents get “up to date” on the latest and greatest Social Networking Trends… but are “THEY walking the walk?” What I’m getting at is this At LEAST 80% of all  Large Real Estate Offices in [...]