Fathom Cafe

On almost any page you look at for information about how you should “position” yourself  in Real Estate in 2012, you’ll see some mention of Google.  In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]

If you’ve done very much work to get your website found on the Internet, you’ve no doubt read more than one article about Search Engine Optimization (SEO) and what Google is looking for.  There continue to be “tweaks” and changes to the Magic Formula, which is actually a fairly complicated mathematical formula or algorithm. If [...]

Activerain recently encouraged everyone to be a “local” reporter for their area.  This is a great idea for several reasons… it shows a wider audience that you are a Hyper Local Expert, it gives you exposure to a potential new audience… but most importantly, it is a great way to build RELEVANT links back to [...]

Matt Cutts is the Man at Google.  If you are trying to learn SEO, you need to KNOW that name. Last week, Matt did a video talking about what Google is trying to do with Content, and how it might give a “Boost” to people who are linking their Google Profile to their Content.  It’s [...]

I am often asked how a Real Estate Agents knows what to create content, or blog about.  Well, let’s think about it – there’s nothing more emotional than buying or selling a home. Every day Real Estate Professionals spend time answering questions and working with home buyers and sellers who are in an Emotional Engagement. [...]

Are You Getting It All Done???  It’s been a good year for lead generation – but it’s soooo time consuming! I haven’t been as consistent as I wanted to be… but I have done a pretty good job of creating a SYSTEM for blogging and creating content that makes the phone ring! Yelp, Twitter, Facebook, [...]

Have you ever been to a Chamber of Commerce meeting where people shake your hand and at the same time give you their business card and ask for business before really getting to know you? If you’re not careful, LinkedIn can feel that way.  It’s all about who you are connecting with, and what Groups [...]

Consumers want to see Social Proof that you are who you say you are… and you do what you say you will do.  It’s the way online Social Networking works.  People “Like” you, they recommend you and they Review you.  If you are a good Agent, who provides great service – this should be good [...]

Okay, we’re gonna talk about something that there’s a little controversy over… choosing your Real Estate Domain Name. Depending on which company you work for, the corporate advice you are getting could be to go out and purchase your NAME as your URL.   If this is how you are initially building your brand – [...]

Last July Yahoo! Real Estate and Zillow announced a “partnership” that seemed like a pretty sweet deal for those in the Industry. According to Hitwise -  a month after the announcement,  Yahoo! Real Estate beat Realtor.com in the battle for most website activity in August. This trend continued into September… Yahoo Real Estate’s market share [...]