Fathom Cafe

Real Estate Agents know that it takes original, well written content to get “found” on Google.  It also takes links pointing to that Real Estate content.  Because Link Building is something that Real Estate Agents often struggle with,  I’m ready to help make it a little easier! Using Your Profile To Create Links To Real [...]

Last fall a friend suggested that the next time I had some time… I should take a few minutes to look at Pinterest.  I knew what they were suggesting… this was going to be one of those places I’d love, but would likely waste time at. So I delayed. Then, a few days ago, a [...]

An agent came to me last month and said, “Ummm, about that Video you’ve been telling me about.  I need a crash course TODAY!”  As it turns out, he’d just listed a house for a Grandfather.  Someone his family had known for many years.  The Grandfather said, at the end of the listing appointment, “You [...]

Have you seen agents hang out of the window to take a picture of a listing with their iphone?  Me to.  Pictures are probably one of the MOST important element when marketing a home online.  If a picture of the kitchen shows a kitty litter box, you will not be getting as many showings.  Same [...]

On almost any page you look at for information about how you should “position” yourself  in Real Estate in 2012, you’ll see some mention of Google.  In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]

If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions.  These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question:  “I’m working on an [...]

Scores… your IQ score determines your capacity for intelligence, your credit score is a leading indicator of your purchasing power and soon, it may be your Klout or Kred score that others use to determine your influence. With the upgraded Klout tool, you can now see that someone with “influence” will have a Twitter Message (for [...]

If you’ve done very much work to get your website found on the Internet, you’ve no doubt read more than one article about Search Engine Optimization (SEO) and what Google is looking for.  There continue to be “tweaks” and changes to the Magic Formula, which is actually a fairly complicated mathematical formula or algorithm. If [...]

Many of my friends continue to spend time, often daily, on their Real Estate Blog – wondering if anyone is really seeing what they are spending time to write.  If you have good content, and you are optimizing it correctly, then relax, SOMEBODY is reading it! We all know that getting Internet Leads is a [...]

It’s interesting how we all find updated info, isn’t it? I love TEDx Conference Info, and so as I was looking through some of the Video Presentations, I was taken with the Video from Jacob Cass, rock star level Graphic Artist. I’d never heard of him before, but the more I listened, the more I [...]