Fathom Cafe

We are doing pay-per-click campaigns, creating content, optimizing that content on Social networks – and HOPING that someone will actually follow where we are leading them… and CALL! If you are not generating the number of leads you want to, maybe it’s time to look at what you are asking visitors to your site to [...]

WiseStamp allows you to add a box to the bottom of your email signature that includes your social icons and latest messages that you’ve sent on Twitter!  I am already a big fan of having something OTHER than a link to your site in your email address, and with WiseStamp, the opportunities are ENDLESS. Many [...]

In the past year Google and Facebook have been “bantering” about User Privacy, and the sharing of email addresses.  Facebook didn’t want to give the contact information to Google… but now there is a way to export your Facebook Contact information! While it’s a multiple step process, it’s not that difficult.  You might want to [...]

What Are You Trying To Achieve Okay, so we are spending time on the Internet, generating Internet Leads, following up with folks in our Database, and working as efficiently as possible to create sales.  Cash.  Contracts between Sellers and Buyers.  I know that is what you are trying to Achieve.  But do you have any [...]

As you are connecting with more clients, growing your Internet Leads and building your database, you should be creating drip campaigns with targeted materials to each of the groups you are focusing on.  “People Do Business With People They Know and Trust.” So the goal with these campaigns is to re-enforce and build on the [...]

It’s sad, but true that many internet leads that are generated through websites are lost, thought to be bad leads or simple thrown out. Why does this happen? I think there are two problems… first, a slick contact management system seems daunting for most of us.  But more importantly, I think agents get bored with [...]

Have you seen the “Hit Router” that is part of Activerain? If you have a RainMaker Account (meaning a paid account) you really should have it set up – or you are probably missing referrals!   I always thought that little Search Bar on the top right side of each page was for Activerain to [...]

Have you looked at your marketing budget lately and decided it’s about time to do something different? One of the most effective things you can spend money on is Online Ads – often referred to as Pay Per Click (PPC).  These are ads that you do not pay for until someone CLICKS on it. We [...]

  As the top search engine in the world, Google is one of the places to be with your paid online advertising. Google and many of the other search engines will allow you to limit your expense, focus your advertisement to display only when specific key words are searched for online and will let you [...]

Twitter boasts 200 million accounts, and 95 million daily tweets.  A recent survey of people under 25 showed that a staggering “80 per cent use a mobile device to communicate with friends while watching TV, with 72 per cent using Twitter, Facebook or mobile applications to actively comment on shows as they are watching them.” [...]