Posts under 'INTERNET LEADS'

I had the honor of being part of the panel at the Dallas RainCamp event this last week. A question was asked that I thought would be valuable to share with everyone on Active Rain. The question was, “How do you come up with content for your website and blog?”. What a wonderful question ActiveBrad, thank you for asking it. I would like to share my answer and expand on it a little more.

I am a big believer in SEO and writing with purpose. The purpose of writing content for your website should consist of one goal and one goal only… closing more deals and increasing your bottom line. Why else would you spend time writing when you could spend time on more effective income producing activities or, more importantly, spending more time with your family? READ MORE

Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conversion efforts then it is VITAL to ensure those campaigns are speaking to your lead’s desires and needs.

If an effective campaign is supposed to speak to the recipient’s needs and every person has different needs then how can one campaign speak to everyone? That was more of a statement and less of a question. I would like to challenge you this month to devote time to creating a campaign for each of the following: READ MORE

It’s interesting to see how many people weigh in on the debate to force registration on your website’s IDX home search. You hear one side cry out to let the Internet free while the other side argues the importance of capturing more of your hard-earned website traffic as leads. I have my own opinion on this issue and with my 10 years of experience specializing in Lead Generation, Lead Conversion and Lead Management, I like to pretend my opinion matters. More important than my opinion, I have tested both theories in great depth, spending thousands and have a more scientific conclusion to this debate.

Let’s first look at each side of the debate to gain a better understanding of each and the value they bring. READ MORE

What percentage of bad leads do you get from your website’s home search IDX? Bad phone number, bad email address or creative (and sometimes vulgar) name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely… or just fall out. Let not your heart be troubled, good can still come from bad!

As stressful as a bad lead can be, some valuable information can come from the bad information. Did you know you can use a bad phone number to improve your email communication? There are times when you will receive a new home buyer lead where the name looks real, the email doesn’t bounce but the number is a fake (per the irritated person on the other end of the line when you try to call). READ MORE