Fathom Cafe

So many people are considering their 2010 performance – what worked, what didn’t… and how they are going to make a change in 2011. As I talk to our agents about this, there are a couple of questions I think we should all be asking ourselves: 1. Are you wasting your time in front of [...]

Real Estate Brokerage Giants are teaching classes, opening their databases up for solicitations from Social Media companies and insisting that agents get “up to date” on the latest and greatest Social Networking Trends… but are “THEY walking the walk?” What I’m getting at is this At LEAST 80% of all  Large Real Estate Offices in [...]

I’m one of those jump right in kinda’ guys… no sticking my toe in to see what’s happening for me! But when I first started communicating and networking on Twitter, I have to admit it wasn’t making much sense.  I kept doing it, but I just wasn’t “Feeling” it. Since then, I’ve learned 5 Things [...]

I just finished reading an amazing book by Jim Tobin titled, “Social Media is A Cocktail Party, Why You Already Know The Rules of Social Media Marketing.” I’ve heard the phrase used often – but the basic principals in the book blew me away!  I highly recommend it. Here are the Rules of a Cocktail [...]

Facebook is changing faster than almost anyone can keep up with. Some of the features they appear to be adding that would HELP a Facebook Real Estate Business Page include A Facebook Photo Lightbox UI

In 2011, Leads Must Turn Into  Customers Maybe you are one of those folks who is like Fathom Real Estate Agents, and you are getting leads.  Figuring out how to take the consumer from “browsing” to buying can be a challenge!!   No matter “where” your business is conducted (online or offline), here are some pointers [...]