Fathom Cafe

Creating an effective internet market plan for Real Estate in 2012 requires that you re-examine your budget.   Most budgets only include revenue and expense dollars – meaning “I have $500 a month I can spend on my business.  When I break that down, it means I can spend about $290 on my website.”   [...]

With many of the Real Estate Agents I coach who are enthusiastic about creating Real Estate Internet Leads, I find that while they have enthusiasm… they have no real sense about what potential Home Buyers and Home Sellers are searching for information on! There’s no proven rule that says you must show up online with [...]

I was talking to an agent who recently started blogging, and was surprised by her dilemma.  “I’m creating great content, and people tell me all the time they Like It – but I’m not getting any traction?” Once we examined what she’s doing a little further – it became clear what her problem is.  In the [...]

Many Real Estate Agents are taking advantage of the Power of Free. That might mean that they are posting information on Craigslist, Kijiji or Backpage – or it could be that they are promoting a property, or “Sign Up To Get A Free List Of Foreclosed Homes” in our area.  No matter what you are [...]

Facebook, bless it’s heart,  continues to casually update Security Settings, change the way you can interact as a “person” or a “business” and what software language it will support!  Because of this, many people are looking for ways to update Facebook with information that comes from their WordPress posts.  I’ve found several plugins that seem [...]

Google recently updated everyone on a new “GQueues” that is an interesting way to keep up with tasks with your team. More than a way to just update your Calendar – this lets you set up tasks, and subtasks. Because it can be integrated and shared with others, there are some unique uses for Real [...]

There are still buyers and sellers in the market, but many of the real estate blogs I see are focused on only 2 parts of the market… First Time Home Buyers, and Short Sellers. When I look at the market – there’s a HUGE part of buyers and sellers that are being “under” served.. Investors! [...]

I am often asked how a Real Estate Agents knows what to create content, or blog about.  Well, let’s think about it – there’s nothing more emotional than buying or selling a home. Every day Real Estate Professionals spend time answering questions and working with home buyers and sellers who are in an Emotional Engagement. [...]

If you want to be found at the top of Google – it’s probably going to be easier if you are focusing on a Niche Market. So many agents are afraid to narrow their niche to one neighborhood, or one city – using the broadest terms possible to be found. I think that is a [...]

Are You Getting It All Done???  It’s been a good year for lead generation – but it’s soooo time consuming! I haven’t been as consistent as I wanted to be… but I have done a pretty good job of creating a SYSTEM for blogging and creating content that makes the phone ring! Yelp, Twitter, Facebook, [...]