Fathom Cafe

I will be heading off to NAR in Anaheim California in a few days and I’m always excited about the opportunity to meet new folks, and learn new things!  One of the things I’m sure I’ll find this year is even MORE interest in how to Generate Leads, Create A Community and really get the [...]

We are doing pay-per-click campaigns, creating content, optimizing that content on Social networks – and HOPING that someone will actually follow where we are leading them… and CALL! If you are not generating the number of leads you want to, maybe it’s time to look at what you are asking visitors to your site to [...]

Facebook has just begun to roll out all of their new changes – and I know plenty of Real Estate Agents, and business (for that matter) who are ticked.  After all they just got the HANG of how the OLD Facebook worked!  Welcome to the world of Gen X and Gen Y my friends. We [...]

Did you know that the Apple just announced its new iPhone 4S? It will be available for pre-order on 10/7 and available for sale on 10/14. Guess what… the iPhone 4 will be reduced down to only $99! No more excuses not to have a smart phone. :) It’s stock full of pretty impressive features like: [...]

Many Real Estate Agents are taking advantage of the Power of Free. That might mean that they are posting information on Craigslist, Kijiji or Backpage – or it could be that they are promoting a property, or “Sign Up To Get A Free List Of Foreclosed Homes” in our area.  No matter what you are [...]

A friend asked me recently what I thought about the way SEO was changing because of Gen X and Gen Y.  I’ve taken some notice of a seemingly subtle shift in the conversation lately from the importance of Search Engine Optimization towards the importance Social Media Optimization.  With the changes with Facebook versus Google the [...]

Many of my friends continue to spend time, often daily, on their Real Estate Blog – wondering if anyone is really seeing what they are spending time to write.  If you have good content, and you are optimizing it correctly, then relax, SOMEBODY is reading it! We all know that getting Internet Leads is a [...]

If you are looking at your Google+ Profile and you are wondering how people are getting those cool picture banners across the top, I found a couple of new FREE tools that are easy to use! G Plus Pic works well for creating a banner on your profile, but it’s also nice if you want [...]

Have you looked at your marketing budget lately and decided it’s about time to do something different? One of the most effective things you can spend money on is Online Ads – often referred to as Pay Per Click (PPC).  These are ads that you do not pay for until someone CLICKS on it. We [...]

  As the top search engine in the world, Google is one of the places to be with your paid online advertising. Google and many of the other search engines will allow you to limit your expense, focus your advertisement to display only when specific key words are searched for online and will let you [...]