9 Quick Tips for Better Real Estate Blog Content

Many of the folks who come to work with us at Fathom Realty are looking for a “Partner” who can really teach them how to be productive with their online efforts… and how to generate leads (that turn into CLOSINGS$).  We can be that partner.

I was fortunate to be featured at RAINCAMP in Dallas. They asked the panel I was on for basic, real estate blogging tips. I am a goal oriented, day planner addicted, numbers kinda’ guy.  I don’t blog for my health… I blog to generate leads… and I generate a TON of leads.

So, if you are ready to “kick it up a notch, here are some additional, and more specific, tips on how to accomplish your goals.

• Make sure you have a “call to action” within the post or have some type of lead capture on the page. Afterall, if you drive traffic to your website without having a way to capture it as potential business then it’s like pouring water into a bucket full of holes.

• If you are writing content that is real estate related, pay attention to keywords to ensure your article will rank well for those keywords.

• When writing a blog post, make sure your keywords are in the blog’s title which should automatically show up in the page title.

• When writing a page of content for your site, make sure your keywords show up in the page title and also consider framing them in a “H1″ tag which tells the search engine that these keywords are the main “thought” for that page.

• If possible, and without making the content look spammy, pay attention to “keyword density” by placing the keywords 2 to 4 times for every 100 words. Be consistent with the keyword phrase (e.g., when using “Stonebridge Ranch homes”, don’t switch it up and use “homes in Stonebridge Ranch” as those are considered two different long-tail keywords).

• If you add a picture to the blog post or page, use the keyword for that image’s Alt tag and Title tag. This will help the search engine index the image for that keyword.

• Take advantage of the content you’ve just written to link to inner pages of your website. This will help some of your other pages you want to rank well. For example, if you are writing an article on new FHA guidelines, and happen to mention McKinney Real Estate, be sure to use the words “McKinney Real Estate” as the link text and link it to an inner page. Specifically one that you have already created to rank well for McKinney Real Estate. If you remain cognizant of this throughout your site, then you will help the search engines do a better job of indexing your site. If you haven’t been doing this and already have a lot of content, consider going back through your site and past articles to add these inner links.

• Don’t be afraid to link out to outside websites. If you are writing about a new IRS tax code, link the words “IRS tax code” back to the IRS.gov website on the exact page discussing those tax codes. Pointing your readers out to trusted “authority” websites is beneficial in your own rankings. One point of advice, use the target=”_blank” tag for the hyperlink to make sure the outside site opens in a new tab and does NOT drive them away from your site.

• Be personable, funny, candid, transparent, etc. If the reader can relate to you, they will be more likely to bookmark your site for future reading and more importantly, more likely to call on you when the time comes to buy, sell or refer a friend.

If you have questions about building your real estate blog as you build your real estate business, give me a call!   Josh Harley, Fathom Realty, 214-228-0301. I’d love to help you, and learn more about what’s working in your market! Are you on Facebook and Twitter?  Let’s Connect!