An agent came to me last month and said, “Ummm, about that Video you’ve been telling me about. I need a crash course TODAY!” As it turns out, he’d just listed a house for a Grandfather. Someone his family had known for many years. The Grandfather said, at the end of the listing appointment, “You [...]
Fix Crooked Real Estate Shots For Free
Have you seen agents hang out of the window to take a picture of a listing with their iphone? Me to. Pictures are probably one of the MOST important element when marketing a home online. If a picture of the kitchen shows a kitty litter box, you will not be getting as many showings. Same [...]
35 Real Estate Blog Post Ideas
With many of the Real Estate Agents I coach who are enthusiastic about creating Real Estate Internet Leads, I find that while they have enthusiasm… they have no real sense about what potential Home Buyers and Home Sellers are searching for information on! There’s no proven rule that says you must show up online with [...]
Google in 2012 The 800 Pound Gorilla
On almost any page you look at for information about how you should “position” yourself in Real Estate in 2012, you’ll see some mention of Google. In fact, depending on what you are reading – you might have the impression that Google is the ONLY search engine, and Facebook is the ONLY way people are [...]
How to Publish eBooks and Surveys on Your Real Estate WordPress Site
If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions. These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question: “I’m working on an [...]
Google-bots Do Not Speak Real Estate
Google-bots do not speak Real Estate, and they can’t read the words on Images. This is especially important to remember as you are creating information for your Real Estate Blog. I’ve recently seen many agents who were in such a rush to just “put something out there” that they were publishing pages with a screen [...]
Google Maps Useful For Real Estate
Google offers wonder Map Tools for Real Estate! You can tailor the Map to be a “Nickle” Tour you might give someone of your favorite spots near a listing, or create a Map based upon the CMA you just finished! You can even go 3D and pull images of what the area looks like, and [...]
Getting Hits Requires Writing Content Your Readers want
I was talking to an agent who recently started blogging, and was surprised by her dilemma. “I’m creating great content, and people tell me all the time they Like It – but I’m not getting any traction?” Once we examined what she’s doing a little further – it became clear what her problem is. In the [...]
Google+ Business Pages Are Here!
The anticipation of Google+ for Business has been building for months. On November 7th, Google kicked off the G+ Business with a hangout with Miss Piggy! There are already over 27,000 people following the Muppets G+ page, as they promote their new movie coming out, and try to pull of the information they have from [...]
Social Proof and Real Estate – Your Klout
Scores… your IQ score determines your capacity for intelligence, your credit score is a leading indicator of your purchasing power and soon, it may be your Klout or Kred score that others use to determine your influence. With the upgraded Klout tool, you can now see that someone with “influence” will have a Twitter Message (for [...]
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